GABF Denver 2009
Well, today is the Sunday after the 2009 Great American Beer Festival in Denver, Colorado. We brought four of our beers down to be judged against the best brewer's in the country. 495 breweries, over 3308 beers, and three days later we're heading north, homeward bound. Back to our little corner of Montana. Unfortunately, we did not win any medals at our first GABF appearance. Always next year. We entered our Golden Grizzly Ale (into the Kolsch category), Glacier Select Oktoberfest (into the Marzen category), our North Fork Amber Ale (into the Alt category), and our Slurry Bomber Stout (into the Foreign Stout category). I was able to sample some of the beers that won the medals in the categories we entered.
The winning beer for the Foreign Style Stout category tasted almost EXACTLY like our Slurry Bomber Stout!! I was speechless. But it all came down to that “exactly”. It was just slightly, and I mean slightly, hoppier than ours. Man oh man, you could've knocked me over with a lite beer!
I had the rare opportunity to meet two of my heros: Charlie Papazian and Homer Simpson (Charlie more than Homer)! It is strongly because of this man (Charlie) that this festival exists! He is THE guru of homebrewing and therefore craftbrewing. Charlie, if I can be so honored that you are reading this: Thank You Again. Everyone should reread your books!
Kudos to Kettlehouse Brewing (bronze medal) and Montana Brewing (gold medal!). There were only about six Montana breweries at this year's festival. I was surprised by that as I expected more Montana breweries to attend. But, I'll be the first to tell you, it's a long way from Montana to Denver!
The medal ceremony notwithstanding, attending this festival was well worth the thousand-plus mile drive (one-way!). Christine and I walked out with several wonderful marketing ideas, I have a notebook full of beer ideas, and a deeper appreciation for my craft. I had attended the GABF once before but that was with another brewery; H.C. Berger Brewing in 1998.
This time, I went there with MY brewery! I can't fully describe the amount of pride I felt to see our very own beers pouring on the festival floor alongside industry titans like Ommegang, Sierra Nevada (beat us in the Kolsch division!), Pizza Port (huge medal winners!), ABInBev, Coors/Miller, and hundreds more. In the same moment, I felt deeply humbled by the scope of this event and the unique creativity shown by members of our craft brewing industry.
We poured our Golden Grizzly Ale and our Glacier Select Oktoberfest at our booth. I'm proud to say that we emptied all the kegs we shipped down and received very positive feedback from everyone who sample them! We even got an offer to sell our beer in New York (not sure how we'd get it out there though). We also gave away hundreds of temporary GBC tattoos! That was quite surreal to see complete strangers clambering over each other to stick one of our “FILL TO HERE WITH BEER” tattoos to their foreheads! We were one of a handful of breweries offering tattoos. Fun to see the Golden Grizzly Ale tattoo on peoples arms, necks, cheeks, and, uh, “other places” along with other craft breweries. The crowds were amazing. We were standing in one of the largest rooms I've ever been in (outside of an airplane factory) and we were shoulder-to-shoulder at times! Some of the most bizarre variations of the human genome were encountered there. We saw a flock of penguins, several Oktoberfest girls, a gaggle of nuns, a cowboy riding an inflatable horse, Elvis, Hellraiser, two referees who threw their penalty flags every time someone dropped their glass, and more than a couple of, uhh, alternatively-clothed individuals! That's another funny characteristic of this fest; whenever someone dropped their sample glass (and it happened quite often), the entire crowd around that person would yell “WHHOOOOOO!!!” followed by “What an idiot!”. All in good fun.
I'm finding I'm surprisingly anxious to get back to my brewhouse and begin to further refine my recipes for next year's competition. Not sure which ones I'm going to work with but I'm pretty sure one of them will be the Slurry Bomber Stout. Can't let that one get away!
Until next time,
your humble brewer.